What is SMM?
Social Media Marketing (SMM) is all about getting more traffic through social media websites.
It majors on providing quality content to attract attention and encourage the
audience to share this content with others on social media.
1.
Business Goals that
are achievable, measurable and realistic.
2.
Potential customers
3.
Research
4.
Unique content
5.
Marketing Objectives
6.
Channels
In 2014, Hubspot
revealed that 92% of marketers worldwide referred to social media as
significant to their business. 97% of marketers today are engaging in social
media.
Here are some of the
many benefits of social media marketing:
1.
More website traffic.
2.
Better conversion
rates.
3.
Improved customer
service.
4.
Gaining customer
loyalty.
5.
Increased brand
visibility.
6.
No need of incurring
advertising costs or setting promotional budgets.
7.
Improved search engine
rankings.
8.
Better customer
insights.
1) Become active across allsocial media channels – make campaigns that
spread across all your networks with trending unique content.
2) Don't focus on gainingfollowers, build a growing community – a community is better because it pays needed attention to what
you provide or share.
3) Boost influencers pride- influencer normally have a large audience at
their back and also they are more knowledgeable on their chosen niche. Here are
some tips on how to get them looking at you:
1.
Research and create a
list of potential influencers.
2.
Engage with their
content by sharing it, liking it or even updating it.
3.
Ask them questions
about something that has been launched or questions related to their niche -
This makes them feel important and good.
4.
Engage in twitter chats – this helps your business grow or branch out more by getting
new angles, authority and building robust relationships with influencers in
your niche.
- Check out news channels and see
what's new pertaining to your niche.
- Comment on trending content.
- Use Buzzsumo to find great content.
- Search for relevant videos on youtube and share them.
- Comment on trending content.
- Use Buzzsumo to find great content.
- Search for relevant videos on youtube and share them.
5) Use effective social
media platforms – These include:
1.
Twitter – Did you know that
there are about 500 million tweets sent every single day? Definitely someone is bound to engage
with you or share your content.
2.
Facebook – Do you know that
Facebook has 1.23billion monthly active users? The audience is vast in numbers. Potential customers right at
your door step.
3.
Google+ - this is a great
social platform for social signals. When you post something on your niche and
someone happens to search for something related to that on Google search, your
post is likely to be on page one of the search results. Also if you have a
large presence on Google+, a snippet of your profile will be revealed when
someone searches for your business on Google search.
4.
LinkedIn –
This social platform comprises of over 332million users. Best platform for B2B
social maeketers.
6) Make use of Facebook ads – they are fairly cheap and best of all, the
audience is extremely targeted showcasing good results or conversions.
7) Make sure your niche
purpose is to solve a problem- normally this gets more conversions.
8) Provide unique
interesting content –
again make use of videos and infographics (beautiful informative visual
presentations).
Give it time and make
sure you follow through the techniques, remember more customers, increased
traffic and higher conversions. If you really want to get in depth and be
a guru as a social media marketer, get a copy of a recommended resource here:
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